A Beginner's Guide
to the Different eBay Auction Types.
Over the years,
eBay has introduced all sorts of different auction types,
in an effort to give people more options when they buy
and sell their things on eBay.
For every seller
who doesn't like the idea that their item might sell for
a far lower price than they intend, there's another who
wants to shift hundreds of the same item quickly. eBay
tries to cater to all tastes. This email gives you an
overview of the different kinds of auctions and their
advantages for you.
Normal
Auctions.
These are the
bread-and-butter of eBay, the auctions everyone knows:
buyers bid, others outbid them, they bid again, and the
winner gets the item. Simple.
Reserve
Auctions.
Reserve auctions
are for sellers who don't want their items to sell for
less than a certain price - a concept you'll know about
if you're familiar with real auctions. They work just
like normal auctions on eBay, except that the buyer will
be told if their bid does not meet the reserve price you
set, and they'll need to bid again if they want the item.
If no-one is willing to meet your price, then the auction
is cancelled, and you keep the item.
Fixed Price ('Buy
it Now') Auctions.
Buy it Now
auctions can work in one of two ways. You can add a Buy
it Now button to a normal auction, meaning that buyers
can choose either to bid normally or to simply pay the
asking price and avoid the whole bidding process. Some
sellers, though, now cut out the auction process
altogether and simply list all their items at fixed
price. This lets you avoid all the complications of the
auction format and simply list your items for how much
you want them to sell for.
Recently, eBay
added a twist to fixed price auctions: the 'best offer'.
This means that buyers can contact you to negotiate a
price, which could be a good way to get sell some extra
stock at a small discount. The only downside to reserve
and fixed price auctions is that you pay a small extra
fee to use these formats. In general, it is more worth
using reserve auctions for higher-priced items and fixed
price auctions for lower-priced ones - but remember that
you can combine the two formats.
Multiple Item
('Dutch') Auctions.
These are auctions
where you can sell more than one of a certain item. Dutch
auctions can be done by bidding. Buyers bid a price and
say how many items they want, and then everyone pays the
lowest price that was bid by one of the winning bidders.
If you have trouble getting your head around that, then
don't worry - everyone else does too! These auctions are
very rare.
What is more
common is when a seller has a lot of one item, and lists
it using a combination of two auction types: a
multiple-item fixed price auction. This just means that
you can just say how many of the item you they have, and
offer them at a fixed price per unit. Buyers can enter
how many they want and then just click Buy it Now to get
them.
Now that you know
about the different types of auctions, you should make
sure that the items you plan to sell don't violate eBay's
listing policies. Our Free eCourse will let you
know what's allowed and what is a big
no-no.
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