So, What Do
You Sell.....?
When people find out you've got
an eBay business, what is the first question they ask - "What
do you sell ?" - Like it's the entire key to your success. In
my experience, it's how you sell things that's more crucial,
but for now let's look at the ways you can find things to put
in front of your 250m
customers.......
I'm sitting here writing this, waiting for
the sales rep for a well-known decorative item company to come
round to discuss our request to stock their product in the new
eBay shop we'll be opening after the Easter break. You might
think this sort of deal may be beyond most eBayers, but it's
not a scary as all that. To get to this stage we simply picked
up one of their items in a shop, read the details on the label,
and emailed the company.
The minimum order isn't into thousands of
pounds, in fact it's less than the minimum order you would
expect to have to make from many wholesalers.
I
would even go as far as to suggest it is probably a great deal
easier for us to do this than to negotiate with a company on
the far side of the world, where the price is often right, but
the issues of shipping, import charges, quality and most
importantly communication cast a long shadow over what could be
an very happy arrangement.
The point is, just because the big money
powrsellers get their stuff by the containerload from China, it
doesn't mean you have to. By doing something simple as
contacting the manufacturer/producer direct can cut out a lot
of middlemen, hassle and expense. If they are a smallish
company (don't try this tactic with Nokia or Nike) they are
usually quite happy to hear from you, and will let you buy
smallish amounts, especially if you want multiples of one
single item.
Another great source are overstocks from your
local retailers, more typically in the clearance outlet type
retail villages. Don't speak to the folks behind the counter,
ask for the manager, or get the number of the regional sales
manager.
The perfect time to do this is as stores move
stock around for seasonal changes. You see the high street
stores send their last season stock to the outlets - but the
outlets don't always have somewhere to move their stock on to.
In the majority they have to store it or sell it. As they are a
shop, selling it is what they'd rather do.
If
you are aware of this type of opportunity, you can do things
like get like: you see an entire shelf full of mugs with an rrp
of £8.99 each marked down to £1.50 because they need the space
for Xmas stock, a chat with the manager gets the price down to
88p each if you take the lot, and sell them gradually on eBay
over the next four months for £4.99 each.
You see, there is no lack of things to sell
that can be be obtained at reasonable prices. It is how that
stock is presented to the eBay buyers that is the difference
between profit and loss, success and failure. There are more
factors to sucess on eBay than just the answer to the question
- "What do you sell ?"
Thanks for
reading.
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